Know what it really costs to start — before you run out of money.
A simple framework for listing real startup costs and working capital, with the calculator that adds them up for you.
HBy Hebner Solutions · Updated August 17, 2026
The direct answer
Your real startup cost equals one-time setup costs plus enough working capital to survive until the business pays for itself. Most owners forget the second part.
One-time setup costs
List equipment, tools, vehicle, licenses, insurance, website, branding, and initial inventory. Be honest, not optimistic.
Ongoing monthly costs
Rent, software, phone, fuel, insurance, marketing, and your own pay. Multiply by how many months you expect before steady revenue.
Working capital
Working capital is the money you need to keep going before the business is self-sustaining. Underestimating it is the most common reason new businesses fail.
Use the calculator
The Startup Cost Calculator adds up setup and monthly costs so you see the real number, not a guess.
Price accordingly
Once you know your costs, the Pricing Calculator helps you set rates that recover them.
This is education, not financial advice
For accounting or financial planning, consult a qualified professional.
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Step 23 — Price for profit
Use the Pricing Calculator to set a profitable rate.
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