Get your Google Business Profile working for you.
A clear checklist to set up and maintain the profile that drives most local leads. No guaranteed ranking — just the fundamentals done well.
HBy Hebner Solutions · Updated August 17, 2026
Why this matters
For local businesses, your Google Business Profile often matters more than your website. It is how you show up on Maps and in local results.
Setup checklist
- Claim or create your profile.
- Choose the most accurate primary category.
- Add every relevant secondary category.
- Write clear service descriptions with real keywords.
- List your products and services.
- Add photos of your work, team, and vehicles.
- Confirm your service area.
- Make sure your name, address, and phone match everywhere online.
Reviews
Ask every happy customer for a review, and respond to every review — good and bad — promptly and professionally.
Monthly maintenance
Check your profile monthly: update hours, add a new photo, post an update, and answer new questions. Consistency beats one-time effort.
No ranking guarantees
We teach you how to improve local visibility. We do not promise a specific ranking.
Related course steps
Full step content unlocks with membership.
Related tools
A look at your member dashboard
Your dashboard
Welcome back, Owner
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100-step roadmap
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SEO checklist
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Frequently asked questions
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